Tetley covers all the bases with latest multi-platform ‘Find Sydney’ campaign
Tetley’s latest marketing strategy has been launched will an all-encompassing campaign that revolves around the ‘missing’ tea folk member, Sydney. The £1.7m media drive will feature on TV, VoD, radio,...
View ArticleChannel 4 invest in big data analysis as one in five UK adults have...
Channel 4’s registration database has reached 10 million unique viewers – which means one fifth of the UK adult population have registered to use the 4OD service, including approximately half of all...
View ArticleVideo on demand advertising budgets on the rise, says report
New figures released by Collective’s 2014 Online Video Advertising Report have revealed that over half (56%) of media buyers now plan to increase spend on Video-on-Demand (VoD) by at least 25%. The...
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